Buying a computer is a big investment of time and money. Computers have increased our society’s efficiency in the market place, as well as for personal uses. But what happens when that big investment of time and money starts showing signs of trouble – and then kablam! Your computer craps out on you and you are left stranded on the phone waiting in line for 15 minutes to talk to someone who didn’t sell you your computer and is having trouble explaining the technical problems your computer is having and how YOU can fix it. Investing five minutes in reading this articulately written article could save you hours of frustration and pain in dealing with BAD customer service and computer products.The EssentialsThere are some essential things that the typical consumer should know and research before buying a computer. Throughout this article you will learn about quickly researching computer companies, what warranties should cover, tech support and customer service, reliable name brand parts, and buying on budget and lifestyle. After you have read this article you will feel good about your next computer purchase.WarrantiesWhen reading a warranty, there are key points which every consumer should look for. These include: What is covered, what is not covered, how long the coverage lasts, what will the company do (ex: repair or replace parts), how to get serviced (who will you talk to?), and your rights as a consumer under state law. Make sure to look for these as they are very important, and if you have any questions make sure to ask them. Don’t buy from anyone who seems shifty or not willing to talk about the warranty of their products.Technical SupportTechnical support and customer service is very important to most people because nobody likes getting the run-around telephone tag game. Unfortunately, the most computer companies have decided to outsource their customer service and tech support, as well as making their customer’s wait in queue listening to drab music until they can be helped. Find a company (preferably a local one) that can guarantee you immediate customer support from a technician who is trained in customer satisfaction.Choosing the right brand name partsIf you’re looking to have your computer last you a while, you want to make sure that your computer is equipped with name brand parts. Popular names such as Intel and AMD (processors), ATX (motherboards), Seagate (hard drives), and Nvidia (graphic cards) are some examples of trusted quality name brand parts. The age old adage “you get what you pay for” is true when it comes to the computer industry. Cheaper parts usually means a shorter life span for the computer.Using the right tool to help you shopIt’s important to know who you’re buying from, what they offer, and what other people have said about their products and services. A great tool the consumer can use is the website http://resellerratings.com. This website helps you compare prices, gives you ratings on products that other consumers have graded, and gives you a wide selection of stores and products to choose from. This is a great tool for researching your future computer investment and is a tool which the author of this article uses all the time.Please, for your own sake, don’t ever get pushed into buying something by a sales person only trying to make a quick buck. Realize that good sales people care about long term customer relationships. Good sales people focus on making customers happy for the long term, because good sales people realize that 80% of revenue comes from returning customers. When you buy a computer, make sure that the sales person you speak with helps match you with a computer that will fit your lifestyle and budget. You’ll know a good sales person by the questions they ask you.By reading and following through with the advice in this article, you will significantly reduce the chances of you having a bad day due to a computer problem. After all, the average lifespan is only around 28,000 days. Don’t let one of them be ruined by computer repair problems.